E commerce has been the bread and butter of all modern companies selling online. There are many things that have changed with ecommerce selling. New ways of ecommerce have emerged and keep getting renewed as modern approaches dominate the scene of ecommerce industry. Ecommerce has helped many businesses grow beyond proportions but any haven’t survived for long. The core difference lies between the ones who keep on indulging into newer ways of redoing their business and the ones who are stuck in one place. Ecommerce gives us many tools at our power to use which weren’t earlier available. Site traffic analysis is also a powerful tool for reinventing things. It gives insight to many of the ecommerce stats which are vital for the success of any ecommerce business. Many ecommerce site owners often overlook these indicators as they think of them as mere numbers without going deep into what these often ignored numbers are trying to tell. Each number or stats about a business is itself telling us a story about things that are happening in that particular ecommerce business. Some of the most dazzling facts that can change our business practice for good are as follows. We can exactly know the buying patterns that are being formed at our websites. This helps us get to know many things. It tells who are buying the products from our website. You can see the regions from which most customers belong and what types of products the customers are buying the most. We can focus on the customer base and the type of product offered as it changes with time to keep us updated with changing demands of our customers and also the changing type of customers that we are looking towards. There are many online tools for this purpose; some are free while others are paid. Installing them on your web host will grant you access to important features of your customers. In ecommerce it is highly crucial that you know your customer base. It is also better to direct the increasing sales effort where the center of attention is these patterns. Making decision about someone without asking him or her in our real life doesn’t work. How can we expect to make something good out of our ecommerce business without recognized the changing needs of our customers. Earlier businesses had very difficult times in calculating the business patterns but now ecommerce provides us with many things. Overlooking the facilities that these tools provide us in recognizing our business priorities will surely hurt our businesses much faster because customers here are not bound of time, space or money. They can cross over the boundary to come to your for their switched preferences from any other ecommerce site and they can go elsewhere as well the same way. It is therefore our duty as ecommerce businessmen to keep ourselves enlightened with customer thinks of our products & services instead of deciding on our own ill informed assumptions.