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Carrying around a laptop and using it whenever and where ever has not been that desirable for many people, they feel burdened at the idea of taking care of their luggage and concentrating on their laptop’s screen at the same time. Mobiles have solved this issue. A mobile version of your online wholesale directory or website will be in access of your target customer no matter what time of the day it is and what his location is.

Customer’s Convenience

Regular Smartphone users find it very hard to visit and browse the websites which do not have a mobile version and hence skip visiting them. If your website is one such websites, no matter how much value you offer to your client, he will not be comfortable in availing your services through his phone, which is his prime tool for online shopping.

Reliable payment mode

Unlike e-commerce, transactions made through mobile phone promise more protection. It is because the scammers have not yet found their way in to break the security barriers of the Smartphone and we hope that they never do. Reliable and easy means to make online payments for wholesale products has made M-commerce a great tool for young and old customers alike.

Saves time and power

Smartphones are very handy and the technology has made them even easier to use. This process of making Smartphone more desirable for the people is on and many new features have made these phones indispensible for the users. Using Smartphone is easier that using desktop or laptop and it also saves energy.

In India, infrastructure is the first huge hurdle. Power supply is inadequate to meet the demands of industries in achieving high capacity utilizations. Due to frequent power cuts, manufacturing units and service industries without their own captive power plants are able to achieve only 60% to 80% of their full capacity. These power problems affect not only production but also constant communication between the suppliers and the sellers.

The second significant hindrance is the communication with the government officials and politicians, most of whom are corrupt. Unless bribes are negotiated and paid, nothing moves easily. If foreigners want to trade with suppliers from India, they should be ready to understand the subtle communications conveyed by those in power. The recent failure of a communication satellite of India and the 2G mobile phones scam has made communication between India and overseas even tougher. 3G technology and broadband Internet are yet to establish themselves at adequate levels in India. Unless, these communication channels and power supply improve and political interference and unnecessary regulations are reduced, trading with Indian suppliers would remain a major issue.

On the other hand, the success story of China wholesale trade growth in the past few decades has a strong resemblance to the tremendous growth that Japan achieved between 1960s and 1990s. Hence, many economists express doubt whether China would be able to sustain this growth or not like Japan. Further, majority of Indians have English as a compulsory subject in schools and colleges, even if they study in their local languages. In contrast, vast majority of Chinese are yet to learn English, with Chinese being the major medium of instruction. Hence, communication with most Chinese suppliers and labourers becomes difficult for foreign buyers. This would take time to change.

The first step is to decide whether you want to be a general clothing wholesaler or you would like to specialize in a particular niche. If you choose to be a general clothing wholesaler, you would sell clothes of all genders, ages and types. On the other hand, a niche wholesaler specializes in a particular area of clothing products. How you set up your clothing wholesale business will be determined by your decision at this stage.

In order to  become a clothing wholesaler you should  first have before hand experience of clothing business and most of all you should have enough experience to distinguish the quality of clothes. The next step is to look up in yellow pages and other online directories to locate clothing wholesalers and manufacturers in your area. You can contact or visit them and obtain sample items to determine whether the merchandise meets your quality standards or not. Studying the business of other wholesalers will also help you to fix proper prices for your clothing items. You should also get detailed information about their return policy, restocking fees, shipping, ordering deadlines and quality guarantees.

The next important step is to introduce yourself to your customers by the use of different marketing techniques. You should establish business relationships with the clothing retailers, commencing with the locally owned retail stores, as they are convenient to work with. Make sure you possess samples of your clothing merchandise and price list for immediate sales. It is advised that you should start with a small inventory, and gradually add merchandise as you grow with time. This saves you from being stuck with outdated wholesale products and enables you to manage your business conveniently. All these steps can collectively enable you to make a good start as a clothing wholesale supplier.

The first and foremost reason of failure of ecommerce website is the unprofessional design or layout of website. Unprofessional design makes it difficult for users to easily through the website. The simple solution is to make the website user friendly. User-friendly interface attract users and retain them as they like the experience they had on your website. Amateur wholesalers and distributors thinks that having a complex design attracts users; however, the case is vice versa.

Shopping process is also one of the reasons of failure of ecommerce website. If the shopping process is too long then users would not like it and never again deal from your site. Keep the shopping process shorter and minimize it to one or two pages. Follow the thumb rule that shorter the shopping process, the better user experience. Bad or no marketing campaigns also result in failures because when people doesn’t know about your website then how is it possible that they will deal with your ecommerce wholesale website.

Without customer’s feedback, the wholesalers will be unable to amend the flaws in their website. Therefore, provision of feedback in every section is also very important. Customers also feel safe with websites, which offers feedback option. Only getting feedback does not end the game, the wholesaler would also need to act on valuable feedback and reply to customers positively. Lack of security is also one of the reasons of online business failure. The current online world is full of scammers, in order to get rid of them the owner would need to apply strict security measures that will keep the business and customers’ information safe.

At the end, they could not comprehend this difference and I had to cancel my order. Well, the reason to cite this incident over here, is just to let you people know that this order cancelation did not make me any significant difference. The thing is if the company could reconfirm my address or deliver the order just for the sake of address confirmation which could cost them hardly few dollars. If they did so, probably they could win several more orders from my side, my family, my relatives & friends over the next few years. But they preferred to cancel the order instead of delivering product to a confirmed address.

I have also encountered a good online wholesale trade company to which I ordered some digital timers for my business but when I received, I found few of them faulty. They could not update time automatically but in the busy schedule I forgot to send them email. Later after two and a half month, I sent them an email regarding my issue and they told me that I have passed the refund time. But still just to make their customers happy, they were ready to send me few digital timers again without obtaining their previous timers. This is a wonderful example of superior customer service that appealed me so much. No doubt, whenever I need to buy wholesale products, they are the first name I will shop.

All that matters for a business is to give a wonderful experience in the first go and treat them more cautiously than your existing customers so that they can be converted into returning customers. Customer service department plays a major role in converting your one-time customers into returning customers.

The calculations:

Let’s start this with an example, if manufacturers sell a handbag at a fixed price of $17 and add an additional amount of $3 as shipping charges then the total amount becomes $20. Whereas, if they sell a handbag at $20, it means they are covering the shipping charges within the asking price and offering free shipping service. Although the selling price is not arguably increased but it certainly adds up huge profit margin in their business when they will sell dozens of items everyday.

It shows if customers get entice by free shipping, they do not notice the small difference in the asking price. While if you make your reputation as a reliable supplier, majority of people will prefer to come to you.

Free Shipping Argument:

Many people may not agree to the point mentioned above and they argue that suppliers with “real” free shipping offers will earn more profit. If you are running an online store, then you must be focusing on SEO as well to bring your page closer to appearing on page 1 rank. These all efforts are to match best with any users query against your projected keyword. Once you are closer to the user, large numbers of buyers will certainly pick you.

It means free shipping offer can increase your profit margins in e-commerce business as well as the number of customers whom you want to entice.

In the past few years, the popularity of smart phones and abrupt increase in the sales of these phones, have provoked wholesalers to focus towards this segment as well. They have discovered a new marketing segment and that is mobile e-commerce or m-commerce. The craze of smart phones was inculcated by iPhone that have set a wave of smart phones globally. Several applications, compatible for e-commerce marketing, are directly put into the smart phones.

Experts believe that iPhone and iPads have completely changed the mobile phone’s craze and the way of mobile applications in addition to option available in smart phones to download any file any where any time. Mobile phones are easy to carry and easy to use and therefore we expect the m-commerce achieve broader prospects than the PC sides. Internet technology is getting acceptability at large scale and new trends in mobile internet world. M-commerce facilitates the handy transaction sitting in any corner of the world along with number of mobile applications created for the purpose of m-commerce. M-commerce does not provide new market space rather it is a handy option against E-commerce. Therefore it provides more exposure to the business world and at the same time it brings more traffic to your wholesale business due to smart phone applications.

Another great advantage of m-commerce is that users can conduct business anywhere anytime and can interact with customers too. M-commerce gives the liberty to the users to customize the services and business related activities according to needs and preferences. Wise entrepreneurs and manufacturers also apprehend their interest therefore they have already spent a lot on making their websites suitable for mobile phones. It shows you must also pay attention towards m-commerce as mobile applications have become battle field now and the best will survive only.

Handbags have been a profitable niche for wholesalers especially for those dealing in clothes, footwear and/or accessories. You can invest a little amount in wholesale handbags that would not only increase your customer base but profit margins too. Investing in wholesale handbags UK means you are expanding your product line to entice your customers and to enhance your average sales. Before investing in this category and incorporating the particular niche into your business line, it is necessary for wholesalers to know enough about how to sell handbags, fashion genre, different quality standards and latest trends.

Since you are not the only wholesaler dealing in handbags therefore retailers have certain criteria to evaluate the right supplier. Wholesalers mostly carry a large volume of different genre of wholesale handbags and therefore they are well aware of all the attributes that can influence the decision of any retailer. I will suggest you not to carry every kind of fashion genre in your offerings such as handbags, clutches, totes, purses and pocketbooks. Choose one or two product lines out of all these options and be specialized in it. This will you reinforce your brand name and repute in the market.

Once you decide the product lines, you must analyze the competitive edge of your offerings as compared to your primary competitors’. You must spend reasonable amount of time in phrasing out the important pointers that can entice customers to buy from you instead of your competitors. Ponder on the advertising your business and see where your competitor is present in marketing sphere and how can you hook up with customers.

Narrowing down your niche can give you a competitive edge over your competitors and can help you make more profit.

An interesting video displays a product from various angles to keep the buyer’s interest high in the video plus product. It engages customer with the product by enticing him and therefore increases brand awareness and provokes him to make a purchase. A good video can even increase the likelihood of multiple sales over and over again. That is why experts are favoring the view to make a relevant video of a product and put it up on net wherever your customers can access it.

Make the “Video” available wherever people go!
When you make a product video interesting upload it on social media and on your niche website as well. People can share their favorite product videos on social sites such as Facebook and it means more and more people are watching it and sharing it ahead. It also means every person coming across is a potential marketing agent and a potential buyer.

Make it more interactive!
No doubt videos are more interesting, interactive and demonstrative than images; you need to make it more interactive and more interesting. You can put up text on the video as people read texts as well after watching video. When they know the product they will search more about it.

More products less exposure!
It is true!
You can not cluster several products in one video as adding individual product videos on website can perfectly highlight your product catalogue separately and let customers engage in sales cycle at different stages. Just think when a person is opening a product video he is surely intending to buy it. Never miss the hunt of even one buyer.

The magic of dot com world is no more just a magic, it is today’s biggest reality. Several business models of e-commerce world are being implemented by wholesale businesses to achieve success. The advantage out of all is to spread wholesale business to the global market at minimum possible cost to get the maximum benefit.

• A wholesaler can manage his supply chain in a better way with the help of e-commerce strategies. Being a wholesaler, you can ensure a better coordination through out the supply chain from the manufacturer to your customers. You can monitor all the tasks from the buying of material till the selling of products to the customers on internet. Different wholesalers dealing in different products can utilize the internet powers for the hassle free supply chain management.

• Another e-commerce strategy that can be very effective regarding wholesale business is customer services. It is to ensure the highest level of customer satisfaction by providing customer-friendly services and solving any issue regarding your products if they have. You can take your customers views about your wholesale business services (such as in-time delivery of products) as well.

• Major issue that most of the wholesalers face is the inventory management. E-commerce strategies help wholesalers in managing the inventory and warehouses. Wholesalers are usually unaware of the stocks and quantity of products in the warehouse and so they spend enough in purchasing more wholesale products that leads to higher expenditures and poor management. E-commerce tools and software help wholesalers to keep a check on the quantity of wholesale products and lower down the inventory costs.

There are several e-commerce websites that are facilitating the online business transactions by providing user-friendly applications and easy browsing features. Different kinds of e-commerce software, secure payment methods assist these websites to perform better in selling and purchasing of wholesale goods. If you are a starter just, then take advantage of these effective e-commerce strategies in your wholesale business.