eCommerce Source Blog » Mobile Commerce

Benefits online retailers can reap from mCommerce

mohsin — Fri, 27 Jan 2012 05:20:19 +0000

Business is mostly about reaching out for more customers and convincing them to utilize your products and services. Bigger wholesale suppliers do not ignore any potential medium to reach more people and this is the very reason why they continue to grow. E-commerce is increasingly becoming an old concept and Mobile Commerce has taken over as a new medium for online retail and trade buying. I have compiled a list of benefits you reap through M-Commerce.

24/7 global access

Carrying around a laptop and using it whenever and where ever has not been that desirable for many people, they feel burdened at the idea of taking care of their luggage and concentrating on their laptop’s screen at the same time. Mobiles have solved this issue. A mobile version of your online wholesale directory or website will be in access of your target customer no matter what time of the day it is and what his location is.

Customer’s Convenience

Regular Smartphone users find it very hard to visit and browse the websites which do not have a mobile version and hence skip visiting them. If your website is one such websites, no matter how much value you offer to your client, he will not be comfortable in availing your services through his phone, which is his prime tool for online shopping.

Reliable payment mode

Unlike e-commerce, transactions made through mobile phone promise more protection. It is because the scammers have not yet found their way in to break the security barriers of the Smartphone and we hope that they never do. Reliable and easy means to make online payments for wholesale products has made M-commerce a great tool for young and old customers alike.

Saves time and power

Smartphones are very handy and the technology has made them even easier to use. This process of making Smartphone more desirable for the people is on and many new features have made these phones indispensible for the users. Using Smartphone is easier that using desktop or laptop and it also saves energy.

Wholesale businesses are moving towards mobile ecommerce!

mohsin — Wed, 13 Jul 2011 06:48:23 +0000

E-commerce is the indisputable champion when it comes to the measurement of business growth. People connected with e-commerce has witnessed an upward movement from the last few years since the beginning of online business. There are some traditional business tycoons who are still hesitant to move on towards e-commerce and the business world has started shifting towards M-commerce.

In the past few years, the popularity of smart phones and abrupt increase in the sales of these phones, have provoked wholesalers to focus towards this segment as well. They have discovered a new marketing segment and that is mobile e-commerce or m-commerce. The craze of smart phones was inculcated by iPhone that have set a wave of smart phones globally. Several applications, compatible for e-commerce marketing, are directly put into the smart phones.

Experts believe that iPhone and iPads have completely changed the mobile phone’s craze and the way of mobile applications in addition to option available in smart phones to download any file any where any time. Mobile phones are easy to carry and easy to use and therefore we expect the m-commerce achieve broader prospects than the PC sides. Internet technology is getting acceptability at large scale and new trends in mobile internet world. M-commerce facilitates the handy transaction sitting in any corner of the world along with number of mobile applications created for the purpose of m-commerce. M-commerce does not provide new market space rather it is a handy option against E-commerce. Therefore it provides more exposure to the business world and at the same time it brings more traffic to your wholesale business due to smart phone applications.

Another great advantage of m-commerce is that users can conduct business anywhere anytime and can interact with customers too. M-commerce gives the liberty to the users to customize the services and business related activities according to needs and preferences. Wise entrepreneurs and manufacturers also apprehend their interest therefore they have already spent a lot on making their websites suitable for mobile phones. It shows you must also pay attention towards m-commerce as mobile applications have become battle field now and the best will survive only.

Mobile Commerce

Shawn Morrison — Tue, 30 Mar 2010 11:55:14 +0000

Internet revolution has changed a lot of things for good. Newer and upcoming technologies are making a greater impact on our daily lives, through out the world. Mobile commerce has also been one of those technologies. Mobile commerce is simply the buying of products or services through the use of mobile phones. As the mobile technology is progressing, a lot of new features have been added for the online shoppers into the mobiles, so they don’t have to get to their PCs for buying any product or service. Customers as well as the companies who are providing these kinds of facilities are directly getting benefited from it. This is also now known as m-commerce, a short form for mobile commerce. There is a large value chain attached with the mobile commerce which isn’t very visible like the other industries. First are the mobile set manufacturers which are really gearing up each newly built cell phone to be better equipped with the m-commerce functionalities, to serve the customers as good as they can get to. Then there are companies which are working on the different software that can be installed to boost up the process with focus on better, simpler, and yet enjoyable customer as well as user experience. This has literally leaded to a war on best applications for famous phones like iPhone and Nokia.

however, that’s just one side of the story. The other real big beneficiaries are the financial institutions which are partnering with the mobile network service providers to get their hands on as much profit as possible through the different financial products packaged for m-commerce only. This has in the past few years resulted into mergers, close downs, and acquisitions of the different companies not quite up in the business. Mobile commerce has really been a hook for the new investors investing heavily into the stocks of these hot listed companies. There have been though some limitations to the use of m-commerce by the different customers. One of the biggest limitations in expansion of the m-commerce into newer regions is the infrastructural problems. In existing markets though competition is so stiff that only fittest of the fittest are able to survive. Unless the infrastructure is updated and kept paced with the emerging m-commerce technologies, it would be difficult to see the growth we saw in the past in m-commerce industry.